Attribution in digital analytics - definition

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attribution Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey

ATTRIBUTION definition: the act of attributing ; ascription attribution Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to

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attribution Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey

attribution ATTRIBUTION definition: the act of attributing ; ascription

Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to