Academia.edu no longer supports Internet Explorer. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . To examine the external environment, the researchers employed the PEST analysis method which evaluates the political, economic, social and technological environment in which industry. Pizza Market Analysis. Access to distribution channels could be considered low as the keells supper has on 46 super markets compared to its competitor Cargills. The National Minimum Wage Act, No. They have installed ATMs and opted for mobile banking services so that the customers do not have to arrive at the branch for small transactions. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. Life expectancy is very good as evidenced from the fact that it is 72 years for men, and 78 years for women (BBC, 2019). EdrawMax gives you ample options to customize your PESTEL Analysis diagram. The Conventional Oil Market size was valued at USD 2687.32 Billion in 2022 and the total Conventional Oil revenue is expected to grow at a CAGR of 3.8% from 2023 to 2029, reaching nearly USD 3493.71 Billion. PESTLE Analysis of The Retail Industry The retail industry is comprised of the process where retailers sell their final products and services to the end consumers. In EdrawMaxs Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. Do you have a 2:1 degree or higher? Strategy. The Democratic Socialist Republic of Sri Lanka or Ceylon is a South Asian island country. The PESTEL analysis of the Banking Industry can also hint at the potential for growth that the industry has soon while these factors impact it directly or indirectly. Head to the Template section on the left and type 'PESTEL Analysis' to see all the pre-built PESTEL Analysis templates like Netflix PESTEL Analysis, Amazon PESTEL Analysis, IKEA PESTEL Analysis, and more. Threats the global catastrophe affecting the north eastern coast of Japan and the political unrest effecting the Middle Eastern countries will affect the global economy at large. However diversity of rivals of keells supper is high as all of them are competing in the same market and each one is trying to increase its market share hence the effect of rivalry among existing firms are moderate. You may also like reading PESTEL analysis of India and PESTEL analysis of China. What are the best sectors for investment? If we look at the drivers for the evolution of modern supply chains, or Modern Trade they have been persistent in increase demand for value added consumer products, convenience food, beverage, and frozen confectioneries. The use of credit cards and debit cards is increasing in place of paper currency notes. The banking system in a country is usually regulated by government laws (sometimes by both the federal and union government). DOWNLOAD THE FREE GUIDE The External Environmental Variables that affects the Industry. Pestle analysis of Sri Lanka. Looking further into the analysis proves that this competitive strategy could be best approach to retain competiveness of other forces, since keels super can and has build unique brands which have high brand loyalty giving them big margins on brand equity. Which countries are moving up the value added chain away from primary sectors? The Total Pestle Analysis of Sri Lanka. Therefore, several laws govern the operations of the banks. It was known as Ceylon until 1972. The banks should also concentrate on providing top-level customer service. Online banking is gaining popularity, making the banking system highly dependent on technology. The foreign investors may feel reluctant to invest due to the change in currency conversion rate, thus, affecting the bank's business. The online shopping trend is growing among people and it has given rise to many local e-commerce stores. It becomes helpful for a country's economy as the small-scale industries or businesses create enough jobs. Though the banking industry does not impact the environment directly, there are some indirect effects. However, there are some challenges facing the Sri Lankan economy. Buddhism is the majority religion, and roundabout70.2%of the people believe in Buddhism. pestle analysis for supermarket industry in sri lanka March 14, 2023. Should we compete on the basis of lower cost (and thus price), or should we differentiate our products or services on some basis other than cost, such as quality or service? This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. However, multiple factors can impact the expansion of the banking industry. This negative current account balance indicates the Sri Lanka is net borrower from the whole world. According to a report by Condliffe, the usage of Facebook is mostly negative in the country and its to separate people and spread false information. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. With the rise in population and literacy rate, many people understood the importance of having financial education. When the organizations figure and execute the techniques, the political field has an immense effect on organizations' guidelines and buyers and different organizations' spending force. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. PEST Analysis of Nestle: Conclusion Political factors: The company's ability to impact the government Since Nestl operates in more than 190 countries, any shift in regulatory environments can massively impact operations. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. Air Potato Vine Poisonous To Dogs . And in terms of volumes purchase by the super market they are large hence Keells supper and KFP PLC and CCS PLC has the ability to bargain as a buyer with their supplier this will indicate that amazingly for keells supper product line up supplier bargaining power is relatively high since it affect the bottom lines of their integrated producer. Therefore, if the government creates favorable laws and conditions, that will be helpful for the banking business. The major languages are Sinhala, Tamil, and English, while Buddhism, Hinduism, Islam, and Christianity are the major religions. Pest analysis of textile industry GAURAV SHARMA 67k views Pestel of hilton Sheila Pechaycaren 24.5k views Tea industry in sri lanka Chamal Nandika 9.4k views Pestle analysis on malaysia Alisa Buravytska 72.8k views Srilankan Airlines Presentation SLIIT Our premier, award-winning syndicated market research database provides detailed data and analysis on industries, economies, countries and consumers across 781 cities, 210 countries.. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. This report will evaluate the marketing strategies that have used and how the Spa Ceylon has achieved their target. Via helps you navigate a fast-changing digital marketplace. A PESTLE analysis is a useful tool for understanding the 'big picture' of the environment in which an organisation is operating. For example, the US economy has laws like the Dodd-Frank act, Glass Steagall act, etcetera. Both presidential and parliamentary elections are behind us ensuring greater political stability encouraging investments. Error: Something went wrong, try again in a few minutes. SLS complaisance and ISO 22000 and ISO 9001 will increase sales in the new regions in the North and East. Pizza hut company analysis by api.3m.com . However, the country has also developed very relations with regional countries likeChinaandPakistan. pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. Different countries have different laws, but they can affect the banking industry -, If you are using the offline version of EdrawMax, open the tool in your system. Pizza Hut Marketing PLan - BSB 126 MARKETING PLAN NAME: Matthew Fagg STUDENT NUMBER: N9447334 TOTAL - Studocu . How to Do a PESTEL Analysis in EdrawMax, 2,027,667 (commercial banking industry in the USA). Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. PESTLE Analysis of Nestle examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. In fact, Sri Lanka has received the highest investment from China. Nestle S.A. is a Swiss food & beverage multinational company. Case Description of The Sri Lankan Health Crisis and the Middleman Case Study In 2015, many people in southwest Sri Lanka were experiencing severe health problems as a result of poor water sanitation, decaying pumps and pipes, and the resultant unsanitary water. Together they have received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category. Bargaining power of the suppler appears to be high for keells supper since they are core industries and premium brands are specific about their supplier and quality of the item. Likewise, the computer literacy rate needs improvement as it was only 27.5% in 2019 (Hewage and Munasinghe, 2019). PESTLE Analysis of Sri-Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is a country in South Asia. According to an estimate, the annual nominal GDP of Sri Lanka in 2020 was81.120billion dollars, and its66thworlds highest. The Keells Super is also equipped with the range of products from the convenient food to cold food, canned food, carbonated beverages, and cold confectionaries items, and is backed by the high level of aggressive advertising providing high level of product differentiation. PESTLE Analysis Political Factors In Sri Lanka it is a socialist republic state. All rights reserved LCHW. It gives people the confidence to deposit their money or take loans from the bank. The hospitality industry needs to worry about . (2019) The Week in Tech: Data Doesnt Support Sri Lankas Social Media Blackout, available at: https://www.nytimes.com/2019/04/26/technology/sri-lanka-social-media.html (accessed 01 March 2021), Hewage, K. and Munasinghe, D. (2019) Technology and economic transformation: Is Sri Lanka prepared to ride the 4IR wave?, available at: http://www.ft.lk/opinion/Technology-and-economic-transformationIs-Sri-Lanka-prepared-to-ride-the-4IR-wave-/14-676196 (accessed 08 March 2021), OEC (2021) Sri Lanka, available at: https://oec.world/en/profile/country/lka (accessed 07 March 2021), Peiris, G. (2021) Sri Lanka, available at: https://www.britannica.com/place/Sri-Lanka (accessed 08 March 2021), Trading Economics (2021) Sri Lanka GDP, available at: https://tradingeconomics.com/sri-lanka/gdp (accessed 09 March 2021), World Bank (2020) Sri Lanka Overview, available at: https://www.worldbank.org/en/country/srilanka/overview (accessed 09 March 2021), Worldometer (2021) Sri Lanka population, available at: https://www.worldometers.info/world-population/sri-lanka-population/ (accessed 09 March 2021). Bar-coding, loyalty cards to retain customer loyalty. If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. You can download the paper by clicking the button above. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. The banking sector is not only looking to create a good brand image but trying to develop environment-friendly habits. Follow this link to learn more about our cookie policy and how we use cookies. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. Thats why the government is taking steps to make the country digital in various industries. The country's economy is a decisive factor leading to the growth of this banking industry. Kells Supper has 45 retail outlets strategically located in urbanized and semi urbanized around the companies metropolitan cities. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. However, Indian and Sri Lankan cultures are almost the same. There are laws to ensure the safety of the money of the general public. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. It's one of the few industries who managed to scrape through. After the pandemic, many businesses have encouraged their customers to do online transactions. Sociocultural forces that regulate the values, mores and customs of society. Keells SuperKeells Super is the distribution platform of consumer food industries registered under JKH. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. Likewise, the literacy rate (over 92%) is very high as well. According to an estimate,74.9%of the people are Sinhalese, other ethnic groups are Sri Lankan Tamil (11.2%), Sri Lankan Moors (9.2%), Indian Tamil (4.2%), and others (0.5%). Specifically a PESTLE analysis is a useful tool for understanding risks associated with market (the need for a product or service) growth or decline, and as such the position, potential and direction for an individual business or organisation. Bargaining power of buyers keells super is the distribution net work to the end user, since industrial sales are handled under a different section, and from keells supers point of view a buyer like medium scale caterer or an hotelier would be bulk purchaser for quantity price discount. In fact, Sri Lanka is one of the biggest receivers of Chinese FDI. If not, select "Manage Preferences" to learn more about managing your cookie preferences. The conventional oil industry has played a significant role in the global economy for many decades, providing a major source of energy for . It is creating a perfectly competitive environment. Or learn more about our privacy policy and how we use and store your data. 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